Benefits of Outsourcing Your Marketing
I don’t think we need to outline the importance of marketing to the success and growth of your business. You don’t need to be a marketing specialist to see the benefits it can have for your business. From social media marketing and SEO services in Australia to digital advertising and email automation - having an effective marketing strategy is pivotal to the growth and success of any business, large and small.
But, what about the benefits of outsourcing your marketing instead of doing the DIY-juggle?
Outsourced marketing is exactly as it sounds - just as you might get an accountant to assist with your taxes, or a graphic designer to create your logo and branding, outsourcing your marketing is the process of handing over your marketing activity to an external third-party. Like us. You could choose to hand over just one element of your strategy and use it in conjunction with your own activities, or you could handball the whole lot (rather than having an in-house team).
But besides just having someone else do it for you, what benefits can outsourcing your marketing have for your business?
9 Benefits of Outsourcing your Marketing
No matter what you outsource - a small portion, or the whole shebang - there are plenty of reasons as to why this might be the right move for you and your business. These are just a few of them:
1. Strategic Action
A good digital marketing consultant, agency, or specialist (depending on who you decide to outsource to), will generally put together a strategy before they start any marketing activity for your business (we stress the good part of this sentence - not all marketing agencies/consultants/specialists are created equal). This strategy will take into consideration your business goals, your budget, your resources, and your current marketing activity, and it will lay out a plan to help you reach your goals. A solid strategy means a solid foundation, and that’s exactly the place you want to start from!
2. Get Back Your Time
When you’re a business owner, you wear all of the hats. Accountant, bookkeeper, copywriter, marketer, salesperson, HR… it’s full-on. And when you need to make those sales deadlines or crunch those numbers, it can be really easy to put your marketing to one side and “come back to it later”. Hands up if this sounds like you?! (It definitely sounds like us - we’re business owners too, and our own marketing is often the first to go when we have client deadlines looming. Guilty!)
By outsourcing your marketing, you can remove at least one of those hats. And it’s a pretty big, beastly hat - one full of moving parts, new trends, heaps of different channels. It’s a lot to stay on top of, and stay on top of well! So if you outsource that shiz, you can get all of that time BACK! But, also with the peace of mind knowing that it’s still being looked after and helping your business grow.
And what can you do with all of that new-found time? Re-allocate it to other business activities - may be the ones you enjoy more, or even the ones * gasp * that you got into business to do in the first place!
3. A Fresh Perspective
By outsourcing your marketing, you’ll get a fresh set of eyes on your business. One that hasn’t always done things the way you’ve done things. One that isn’t caught up in office politics or bad habits. You’ll gain some fresh ideas on old activities, bringing them back to life so that they work more effectively for you.
4. Great Tech & Tools
As a business owner, you can’t always justify paying that annual subscription (often in USD) for the best marketing tools that will help you do the job quicker and more effectively. There are just too many and the cost is too high. But by outsourcing, you get it all!
Social media, SEO, communications, project management… you name it, and your marketing partner will probably have the tool for it! And they’ll use all of those tools to deliver efficiencies, insights, and optimisations for your business. The retainer fee you pay for their services will include the use of all of those tools on your account, without you needing to fork out for them all individually.
5. All of the Reports
Let’s loop back to that "good” agency/consultant/specialist you have hired… if they’re good, then they’re providing you gold in the form of reporting. Traffic stats, engagement figures, ROI (return on investment), conversion numbers, sales or leads generated… when it comes to marketing, we live and breathe performance reporting. And your outsourced team will provide you with all.of.the.reporting! In plain, easy-to-understand English, not marketing speak.
You won’t need to set up complicated reporting tools to get all of this gold. They’ll set it up for you. You won’t need to trudge through all of the data to find said gold. They’ll trudge for you. And you won’t have to Google “what is organic traffic” to understand what it all means. They’ll explain it to you.
6. Expertise
If you really want to go the DIY route, there are SO many free (and paid for) marketing resources for you to educate yourself so you can do it more than competently on your own. But who has the time (see benefit #2)?
So when you outsource your marketing, you get all of their collective expertise, all rolled up into one. You don’t need to hire (and pay for) separate social media marketers, copywriters, and ad specialists. You just outsource to the one company and get all of that rolled up into one neat package.
For example - if you outsource to us, you get the combined experience of both Courtney and Janelle, both Senior-level marketers, with more than 20 years of experience in the industry between them. PLUS you’d get the specialist expertise of their team of support freelancers - ad specialists, graphic designers, photographers, copywriters, etc. As and when you need them. It’s a whole lot of knowledge and experience, that you’d pay a mint for were you to try to replicate that in-house.
7. Constant Development
Don’t have time to keep up with what the Instagram algorithm is doing? Or how Clubhouse or TikTok works? Or what best practice is for SEO? Can’t wrap your head around Google Ads or the latest trends in web design?
Well, really, you shouldn’t have to. It’s not your wheelhouse! People who own/run/work in digital marketing agencies and consultancies can do all of that for you - it’s their job! They will be constantly developing their own marketing skills and learning about the latest trends, apps, channels, and so on. So your business will be able to benefit from all of their learnings, without you needing to take the time to invest in learning all.of.the.things!
8. No HR Admin
If you outsource your marketing, you don’t need to worry about hiring the right person (or team). You don’t need to worry about a fixed salary, paying annual and sick leave, superannuation, and all that jazz. You don’t need to pick up the slack when they take holidays or call in sick. You don’t need to manage or lead a team. The work will be done, without you needing to expand internally, leaving your business agile, but effective.
Plus, if you outsource multiple channels - like social media, SEO, digital advertising Sunshine Coast, email, and so on - this will likely cost less than it would to hire the people required to do all of that work internally because it would likely require multiple specialists to do all of that work and do it right.
9. Increasing those Dollars
The whole point of marketing is to increase your bottom line is it not? Get more customers? Sell more of the things? Bring more money in than what you’re spending? And believe us, marketing does all of that really well - when it’s being done right. If you don’t actually know what you’re doing, you may land up costing yourself money in the long-run. And it will take a whole heap of your time. And who has time and money to waste when it comes to business? So outsource it - reap the benefits of more sales, by making sure a team of experts is doing all of the hard work for you!
In a Nutshell
Okay - we know, shelling out that monthly retainer fee may be raising your expenses initially - it looks like a whole lot going out, and it may take a bit of time to see the return on that spend to come back in. It’s enough to freak anyone out.
But, good marketing will offer a good return on investment - new leads, more sales, more eyeballs on your brand, more people engaging with your brand, more relationships with suppliers, customers, and so on. It’s all valuable, and will all add to the bottom line at the end of the day.
At Little Bird, we believe in taking a holistic approach to your marketing. So we don’t just focus on one aspect of your marketing and leave the rest to fizzle away on its own. We believe that the best approach, to get the most for your business, is an integrated one - where all of your channels work together cohesively to achieve your business goals. So, if you outsource to us, you get all of the above benefits, plus the peace of mind knowing that we’ve got you covered - from SEO to socials, from websites to digital advertising.
Want to know more? Book a Discovery Call with us today!