SEO (Search Engine Optimization) is the process of optimizing a website to increase its visibility and ranking on search engine results pages (SERPs). Here are some common expectations and realities of SEO.

We get it, when you are starting out in business or transferring your professionalism as an established business into the online world it can be tempting to have a go at creating the website yourself. Until you get stuck right in and you realise you are wasting hours of your time trying to learn a skill that is taking you a way from the key logistics of your business.

Are you considering investing in Google Ads to reach your business goals? There is no doubt that paid ads can be an extremely effective form of digital marketing; as long as they are part of a strategic campaign created with your business goals in mind.

Discover everything you need to know about Google ads as a business owner before you invest your time and money.

An effective customer journey is essential for any business investing in marketing on the Sunshine Coast. Whether your ideal clients keep pulling out of sales at the last moment or you’re struggling to reach them at all, customer journey mapping is what will bridge those gaps and improve your conversion rate.

Here’s everything you need to know about customer journey maps, why you need one, and how to design the perfect journey for your customers.

If your business has a website - as most modern-day businesses should - you’ve likely heard of Search Engine Optimisation (SEO). It’s a term often surrounded by technical jargon such as ‘search volume’ or ‘backlinks’ and can easily be considered too complex for business owners to bother with. The good news is that SEO - on the Sunshine Coast and beyond - doesn’t have to be as complicated as it seems.

Is your website safe and secure for your visitors? Google is pushing hard for HTTPS everywhere so that the web is a safer place, and SEO rankings are on the line if you don't follow their lead. Here is everything you need to know about HTTPS and how it will affect your website.

Social media marketing is a great way to reach new prospects, customers and business partners, but that isn't the only reason why your small business should be on social media. Here are 10 other reasons why social media marketing is important for your business.

With the SEO landscape constantly changing and updating, there are a lot of misconceptions still at play for business owners and marketers. Here we debunk 15 of the most common myths still affecting SEO today.

If you're not yet convinced your small business needs a website or social media profile, we're here to change your mind, because we think it's super important for the growth of your business. Here are 8 ways your business can benefit from having an online presence.

Covid and its subsequent lockdowns have made working from home more and more commonplace - from business owners setting up a home office and employees working remotely, to freelancers working wherever their laptops are. But it’s not an easy change, so here are a few tips and tricks to make sure you get the most out of your working day.

In the world of branding size doesn’t matter - you don’t need to be a big business or have a large budget in order to define your brand. But if you take the time to invest in your brand, it can help grow your business and boost profitability. So to make sure branding moves up in your to-do list, here are some reasons why you should take this time.

You don’t need to be a marketing specialist to see the benefits marketing can have for your business. But, what about the benefits of outsourcing your marketing instead of doing the DIY-juggle?

Your website is your digital shopfront. And with 68% of all online experiences starting with a search engine there is a good chance that your website is going to be the first impression for your potential clients!

What happens when you bake a cake and use the wrong flour? Well many things can happen. Maybe it doesn’t mix well, maybe it tastes off, maybe it doesn’t form a cake at all? Well the same thing happens when you don’t meld your marketing activity. Your advertising, sales promotions, public relations, direct marketing, social media - they all need to work together like a unified force, or the perfect cake recipe, directed towards one specific goal.

If you want your business to stand out online, then you need reviews. Good ones, and lots of them! But many business owners just sit around and wait for these to pour in by themselves. Unfortunately, that rarely happens. So here are 8 ways you can help your business get more (good) reviews.

In the world of digital marketing, visibility and traffic is the goal of any business owner. But if you don’t have the big bucks of Coca Cola or Toyota, then free ways to generate visibility of your business and traffic to your website are a must. Here are our top 10 tips to achieve just that.

If your business services a local area - whether with products or a service - then you need a Google My Business listing. We know, we know… ANOTHER page you have to remember to keep up to date. But check out these top benefits that having a Google My Business listing can have for your business, and we reckon you’ll have it set up before you even get to the end of this blog!

A social media professional can be an invaluable addition to your business’s marketing team whether hired internally or outsourced. Having a social media professional can help your business’s operations improve in a variety of different ways, and it’s more than worth the recruiting and on-boarding process.

In this current climate, it has never been more important to make sure your website is fully optimised so that you can be seen online. Having great SEO will allow your website to rank better in search engines (like Google), and in turn, increase your chances of being found online. So here are 10 SEO tips that you can right now!

Coronavirus got you sweaty with worry? Looking at cutting expenses over the next few months to get you through what’s to come? We’re here to tell you why marketing should NOT be one of those cuts. Read on - we’ll explain why!